Ulla Passoja, SAFA
"An interesting job demands hard effort and continuous self-development."
What have you studied and what influenced this choice back in the day?
Industrial Engineering and Management, University of Oulu (1998–2003): I chose the field because the IT sector was booming at the time and job prospects seemed virtually unlimited. The Industrial Engineering and Management programme also had an excellent reputation.
Architecture, University of Oulu (2008–2015): I opted for a completely new field because I realised I was craving concreteness, aesthetics and meaning in my work. I believed architecture would let me combine my technical and mathematical strengths with my artistic side.
How did you end up in your current position?
I started at UKI Arkkitehdit as an assistant designer and learned the various tasks of a building designer from the ground up. Gradually I took on more responsibility, progressing from lead designer to principal designer. Strong subject expertise combined with technical skills and project management experience has proven a great mix for my career.
As our company has grown, I’ve become increasingly involved in business development, people management and leadership—areas for which my earlier education and diverse experience in the software industry provided a solid foundation. About five years ago I began leading the company’s operations as Deputy CEO. Two years ago, when the principal owner moved to Chair of the Board, it was a natural step for me to become CEO.
What is the best thing about your job?
No two days are the same, and I’m constantly devising creative solutions to navigate challenging situations. I get to work with a wide range of people and clients, which I find especially rewarding. My team is committed and highly motivated. I also love the world of architecture and construction projects, it truly feels like home.
What have been the highlights and key lessons of your career?
Among building projects, Pro Nemus (a timber exhibition building) stands out. The design and delivery schedule was almost impossible, yet we succeeded because everyone trusted each other and committed to an exceptional timetable. The result was superb, and the partnerships forged opened many new opportunities.
As a leader, the best moments are when you’ve successfully steered the whole to enable people to use their strengths and shine, while fostering a great atmosphere at work.
What are your plans and goals in the future?
I believe I still have at least five years of fresh contribution and development ahead of me as CEO at UKI. Beyond that, I’m not planning yet, I’m fully focused on helping UKI Arkkitehdit succeed. I do know I want to do good, whatever I take on: my work will be tied to wellbeing, a pleasant environment, preventing social exclusion and meaningfulness. Perhaps even an inspiring floating workspace on the Oulujoki river?
What kind of person is suitable for your profession?
A CEO role demands goal‑orientation, courage and flexibility. But to truly succeed, you also need humanity and a deep ability to understand and embrace difference.
Your greetings for young people in high school deliberating their future career?
Keep an open mind to opportunities, including those that appear off the beaten track and be bold about exploring something new. There are rarely easy short‑cuts; interesting work typically requires serious commitment and continuous self‑development.